Advertise with Fair Housing in MindADRE Course No.: ____ - 3 credit hours in Fair Housing
by Nori Muster
Objectives: Students learn sensitivity to Fair Housing standards by studying insensitive statements published in a 2006 real estate guide. Also, a brief review of grammar and effective language.
Length Topic Objective Teaching Method
5 Introductions
25 Overview Fair Housing Laws defined Lecture, discussion
Overhead projector shows a list of requirements to comply with Fair Housing Laws.
20 What is discrimination Discriminatory statements in one real estate guide Class participation
Overhead projector shows discriminatory quotations from the book, Where to Live in Phoenix, which obviously violate Fair Housing laws. The class is invited to analyze these excerpts.
10 Break
20 Acceptable language Stick to describing the property Lecture, discussion
Overhead projector shows additional excerpts from the book, Where to Live in Phoenix, and the class is invited to discuss which statements are appropriate and which are inappropriate.
10 Phrases to avoid Analysis of phrases that may violate Fair Housing Lecture, discussion
Overhead projector shows a list of phrases that may violate Fair Housing laws.
10 Grammar General writing improvement Lecture, discussion
Overhead projector shows a list of common grammatical errors, and annoying writing habits to avoid.
20 Practice Write a Fair Housing compliant description Group exercise
Students participate in rewriting one of the discriminatory statements from the book, Where to Live in Phoenix.
10 Break
15 Effective language How to recognize ineffective statements Lecture, discussion
Overhead projector shows a list of ineffective and effective statements that might go into an ad or listing.
20 Practice Rewrite ineffective descriptions Group exercise
Overhead projector shows remarks taken from real ARMLS listings; the class participates in rewriting them for maximum effect.
10 Question and Answer Session Group questions
10 Evaluations Evaluate course Student activity
The class materials are posted at http://classes.norimuster.com/fairhousing-advertising.html
Fair Housing pages at this site